With approximately 95% of online shoppers influenced by product images, leveraging high-quality visuals becomes paramount in optimising marketing expenditure and effectively communicating product features to potential buyers.
In today’s fast moving and competitive e-commerce landscape, businesses need to leverage all advantages to help them stand out from the competition. By minimising time spent on planning traditional photoshoots and cutting out additional expenses like lighting equipment and studio rental + hiring a photographer and crew, businesses can streamline operations and focus resources on more productive endeavours, ultimately maximising ROI.
Say you've commissioned a photoshoot. What happens when your label changes? Or you add a new product to the range? Are you going to go through the headache and hassle of setting the entire shoot up again, and again, and again? Or bodge it together with Photoshop? With 3D, you won't have that problem. The arduous process of traditional product photography is bypassed, allowing for the creation of realistic, detailed images from anywhere.
Using powerful computers and cutting-edge software, we craft compelling visuals, iterating rapidly and exploring creative avenues that traditional photographic practice would struggle to keep pace with. You want your product on the moon? Done. On an underwater pirate ship wreck with Spongebob? Done. The only limit is imagination.
This innovative approach allows for greater flexibility and creativity in presenting products across various marketing channels, leading to increased brand visibility and customer engagement. Furthermore, 3D product photography enables brands to establish a distinct identity and convey their unique value propositions effectively, ultimately strengthening their market presence and competitive advantage.
Ideas are king and they need to be made into visual concepts quickly and efficiently.
Our production philosophy goes like this: Technology is a platform that allows ideas to manifest. From a production standpoint, make files efficient and reduce the technological footprint as much as possible so that there is less of a technical barrier in the way of rapid prototyping and iteration.
This allows us to use the production phase to influence and inform the concept, and vice versa to bring flat artwork to life.
Finally, we create print ready files based on artwork previously used to texture the 3D illustration, reducing the gulf of execution between concept and reality, ultimately getting you to market sooner.
Ready to give it a shot? Contact us here.
